Clarity of who their ideal
Clarity of who their ideal clients are
2. Sustainable client acquisition systems
Random, ad hoc and unspecific activity may give you clients in the short term but in the long run it will not.
Imagine you want to be a world class freestyle swimmer. Would you just go out for a run a couple of times a week, perhaps go for the odd bike ride at the weekend and only eat ?healthily? on alternate Mondays?
Or
Would you have a daily, weekly and monthly training plan, which was swimming, and specifically freestyle related, targeted swim meets to test yourself in a competitive situation and have a diet plan designed especially for you?
You know the answer!
So why assume that ?just getting out there? will get you enough of the right type of clients on a consistent basis? There is no genie!
So many IBCs have a random, unfocused approach to?
* Who their ideal clients are
* Where they can find them
* What specific problems they have
* What specific solutions they have to offer
?that it is no wonder that they
* Do not have the types and numbers of clients they want
* Do not feel their efforts are being rewarded
* Do not get many referrals
* Do not succeed as IBCs for long
Running a successful business requires structure and thought especially in the client acquisition process.
atm machines for sale