The beauty of advertising in
The beauty of advertising in other people’s lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople… You name it!
By the way, while I’ll return to this in a future lesson, keep in mind that you must avoid SPAM… Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called “permission marketing,” since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase “solo” mailings with.
Just make sure to include your autoresponder’s email link or web form URL either in their content or in the “signature file” section at the end (I’ll return to “signature files” later).
Classified ads vary in terms of size and length, depending on where they’re published.
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